Getting Elected

Becoming a Councillor

Every year thousands of people stand for election. Not to be MPs, but to get elected as a Councillor.

College Green Group is here to help you win. We offer a comprehensive service for Councillors and Council Groups built around the campaign priorities that you have for your Borough, City or District.

For a confidential chat about what we can do for you or your Council Group, please call John Moss on 07 970 731 826.

Planning to win

What do you know about councils and elections?

Understanding your electorate

Helping you understand the basic building block of all elections.

Building your campaign

A well organised campaign needs planning and resourcing.

Which voters matter most?

Who votes, why and what can you do to persuade them.

The election

In the last few weeks before Polling Day, there is a lot that needs to be done. then the votes get counted!

Now you're a Councillor

What happens when you get elected and how you can plan for getting re-elected next time.

Planning to win

Whether you have just been selected or you are the Group Leader wanting to plan for the best possible campaign, College Green Group can help you prepare for the months ahead.

We can help you define what you need to do to win, setting the shape of your campaign as early as possible, training your candidates, both new ones and old ones, and delivering the digital platforms you need to engage with the electorate.

Understanding your electorate

College Green Group has been advising candidates on winning elections for many years. It all starts with the voters and what you know about them.

We can analyse past election results, your electorate’s voting history, and the data you hold on them. From this we can help you define your key targets, to win and to hold, and the opportunities that might be hiding in the detail.

We can then help you plan your campaign with the goal of you winning the seats and wards you need to deliver the result you want.

Building your campaign

Once we have developed your strategy, we can help you plan to deliver it.

We can help you identify the resources you need and help you build and train your team. Ensuring everyone understands the strategy and tactics that underpin your campaign, and that they have the skills needed to deliver it, will help you achieve the results you want.

Finally, we can build the digital platforms you need to engage with electors and to organise and run the campaigns that will secure their support.

Which voters matter most?

All voters are different and understanding which voters matter most to your campaign is an essential part of planning to win.

We can take a deep dive into the data you hold on your electorate and identify the voters who you need to make sure go out to vote and those who need persuading to support your candidates. We can then create the bespoke messages which will help you motivate these voters to support you when they go out and vote.

The election

In the last few weeks before Polling Day, there is a lot that needs to be done. 

College Green Group can help you plan well in advance, ensuring you are speaking to the right voters at the right time, maximising the turnout and delivering the votes you need to get elected. 

Then there’s the counting of the votes. Our team have been through hundreds of counts and we know how to prepare you team for the essential tasks that are still needed, even after the last ballot has been cast.

Now you're a Councillor

Once you are elected, it might be tempting to sit back and relax, but you now have to serve your electorate and plan for getting re-elected next time. 

College Green Group cam help you present a refreshed, digital face to your residents, helping you build databases of contact details and organise campaigns on the issues that matter to the people you represent. 

Maintaining a high public profile and engaging regularly with residents across all platforms is an essential part of getting re-elected next time.