Blogs

College Green Group is proud to announce it has been nominated as finalist in three categories at this year’s Reed Awards, the most exacting awards in political campaigns, grassroots and advocacy.

As businesses emerge from the storm of the last 12 months they will no doubt be seeking every advantage possible to get back on their feet and recoup lost profits. At the same time, the Covid-19 pandemic has demonstrated that the environment in which a business operates is becoming ever more politicised. The effect of recent trade wars still reverberates and the UK’s policy on new trade deals remains heavily influenced by Brexit. Rather than fight against it, businesses should embrace this new reality, to leverage it and improve the post-pandemic health of their balance sheet.

Scientia potentia est or ‘knowledge is power’ is a term often attributed to British philosopher Sir Francis Bacon, although the exact origin of the words in his work is unknown. Regardless, at College Green group we are firm believers that knowledge is indeed power, and ensure that this focus on being as informed as humanly possible is evident in everything we do for our clients.

Campaigning, whether it be for a political party, candidate or single issue campaign, is second nature to the team at College Green Group. We cut our teeth working on globally relevant political campaigns like Vote Leave, and have since run or supported various parties, candidates and single issue campaigns to raise awareness and achieve electoral and legislative goals.

On 15th January 20201, College Green Group achieved ISO 27001 certification, reflecting an ongoing commitment to the highest levels of information security management.

Business and tech focused news sites have been full of stories about data breaches recently including personal data, including credit card information, birth dates and social security numbers.

Just before the announcement that the UK’s Medicines Regulator had decided to licence the Pfizer BioNtech Covid-19 vaccine, Get Your Jabs asked YouGov to poll 1,700 people about their attitudes to taking the vaccine.

Inherent in the nature of social media is the ability to share, and in the last five years this has been weaponised more and more, to the extent that it now takes just one rumour and 200 fake identities to destabilise a country or cause a Fortune 500 company’s stock price to drop by 10%.

Organisations and business leaders often make a common mistake when describing their product or mission in the age of modern communications, choosing sales-message-heavy communications as a way to convert sales or affect opinion.

Fact checking the news would have seemed like an entirely alien and unnecessary concept ten years ago, especially in The West, where we take freedom of speech and the integrity of our news organisations for granted.

Last week, our team worked with the All Party Parliamentary Group for Foreign Affairs, to host a webinar discussion entitled China: Threat or Opportunity. College Green Group Campaign Manager John Moss shares his thoughts below.

The question I have been asked most often this week is a simple one, being: “How can my company use what you learned from the US election campaign?”. I have found that there are three main lessons that can be taken from the election itself.