Property:

Business Improvement Districts

Insight & Strategies

At College Green Group we understand the challenges faced by the management teams of Business Improvement Districts. When approaching the end of a term ballot renewal process, effective engagement with busy levy payers throughout the 5 year period is essential: Engaging with each levy payer effectively may often require a bespoke approach and be resource intensive for the BID team.

Commercial hubs, high streets, villages and industrial parks are hives of activity 24-7 so ad hoc or formal meetings can naturally prove inconvenient for levy payers. Stakeholders responsible for casting a deciding vote for a specific hereditament are often not located in the BID areas.

College Green Group can offer:

  • Tailored strategies to increase engagement;
  • Database and information cleansing;
  • Marketing and engagement campaigns to increase the BID audience and improve the representation of levy payers;
  • End-to-end management of the balloting process;
  • A comprehensive range of engagement and marketing tools to tailor an inclusive campaign providing greater insight into levy payers’ aspirations.

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