Business Improvement Districts
Insight & Strategies
At College Green Group we understand the challenges faced by the management teams of Business Improvement Districts. When approaching the end of a term ballot renewal process, effective engagement with busy levy payers throughout the 5 year period is essential: Engaging with each levy payer effectively may often require a bespoke approach and be resource intensive for the BID team.
Commercial hubs, high streets, villages and industrial parks are hives of activity 24-7 so ad hoc or formal meetings can naturally prove inconvenient for levy payers. Stakeholders responsible for casting a deciding vote for a specific hereditament are often not located in the BID areas.
College Green Group can offer:
- Tailored strategies to increase engagement;
- Database and information cleansing;
- Marketing and engagement campaigns to increase the BID audience and improve the representation of levy payers;
- End-to-end management of the balloting process;
- A comprehensive range of engagement and marketing tools to tailor an inclusive campaign providing greater insight into levy payers’ aspirations.
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