Campaigns:

Grassroots and Online Ambassadors

Establishing an Online Identity for Your Campaign

Establishing a clear identity for a candidate is what we call Brand “You”. We will create an engagement strategy where campaign content reaches out to people who are not specifically partisan.

Establishing a clear identity for a candidate is what we call Brand “You”. We will create an engagement strategy where campaign content reaches out to people who are not specifically partisan.

College green Group will create a platform of engagement for online communities through which you can:

  • Gathering valuable research to inform policies and advise on micro campaigns.
  • Create a database of an active grassroot community.
  • Construct an online presence when one currently does not exist.

Our team will help you use your data to create a “bubblemap” for your website and grow support for Brand “You”. Online Ambassadors will be geographical and issue-based.

Expected results:

  • A growing database of all active social media supporters to grow advocacy.
  • Weekly reports provide deep-dive insight on demographics and engagement.
  • Informing where advertising budget can be best deployed for maximum effect.
  • Monthly online harvesting campaigns to build data and gain support.

Facebook Targeting

We will widen your campaign’s natural support base by running targeted Facebook campaigns. Includes social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Tumblr, Pinterest, Snapchat, and Reddit to reach specific agreed audience.

Digital Reviews

Reputation is the most valuable asset held by politicians, HNWI, and organisations. We produce a detailed digital background check on individuals and associates to highlight issues that could draw media attention and reputational damage. We grade threats in three categories and will advise accordingly.

Support for Your Campaign

We understand the importance of supporters and volunteers in a campaign and keeping them informed and involved. Our campaign team will set up volunteer email accounts and social media to easily communicate with the wider team. 

We will keep track of all volunteers by maintaining a database of volunteers and quantifying them into roles they can perform. 

We will ensure enquires get dealt with, questions receive answers and offers of help are responded to. We grow engagement and work with you on creating grassroots campaigns to maximise the team you have built.