Getting elected

Winning your council elections

Are you ready for your next council elections?

College Green Group is here to help you win. We can help you develop and deliver your election strategy, build your online presence and deliver the campaign you need to win in your area.

For a confidential chat about what we can do for you, please call John Moss on 07970 731826.

Building your campaign strategy

College Green Group will analyse past results to help you define your target wards, to take and to hold. We look not just at the raw results, but at underlying factors like turnout and demographics to provide you with a more fine-grained analysis. We will work with you to identify the resources you have available to fight your campaign, in terms of members and activists as well as money and time. We will carry out an audit of the data you hold on your constituents and look at your online presence and that of your main opponents to identify what you need to do to maximise your chances of winning.

Delivering your campaign

Once we have helped you develop your strategy, College Green Group will help you deliver it.

We will put in place a bespoke website for your election campaign, build social media platforms for your target wards and use online tools to boost your engagement with voters. We will then identify the most important local, community platforms where your candidates need to be active.

We will help you build your physical delivery networks and canvassing teams, briefing and training them to be as effective as possible.

Finally, we will prepare the literature templates and other material needed so you are ready before the election itself even starts.

Understanding your electorate

In elections where the turnout can be less than one person in three, making sure you speak to the right voters, at the right time, with the right message is vital to your success.

College Green Group will take a deep dive into the data for your target wards, looking at their demographic makeup to identify the most important community groups for your candidates to engage with. Then we will analyse your marked registers and VI data, before building the various target audiences you need to focus on.

Finally, we will develop and test the messages you use when speaking to the voters most crucial to your success. We will adapt and update those audiences and messages throughout the campaign.

The election

In the last few weeks before Polling Day, there is a lot that needs to be done.

Your dedicated Campaign Manager can be with you every step of the way to ensure your plan stays on track and any adjustments are dealt with swiftly and professionally. We can help you get organised for the GOTPV and GOTV phases of the election and for your polling day operation.

College Green Group can also provide a full agent service, including getting your candidates nominated, making sure you have polling and count agents appointed on time and supporting you at the count.