Change is our mission.
Digital is our means.
Strategy, communications and campaigns
We are a strategy, communications, and campaigning consultancy in the heart of Westminster. Our clients include political parties and politicians, corporates, charities, and private clients in the U.K. and internationally.
We deliver results through an integrated, insights-driven approach: crafting and implementing brand narratives that effect change. Whether we’re helping to win national elections or persuading governments to change legislation, we’re always striving to achieve tangible outcomes.
Our team comprises highly experienced professional campaigners focused on the target audience and stakeholder analysis, strategic communication and engagement, and influence and persuasion.
College Green Group has strong links across the political arena and delivers digital and data-led campaigns, expert counsel, candidate preparation, advocacy campaigns, and local government engagement.
We function as the Secretariat to a range of All-Party Parliamentary Groups, allowing for cross-party, issue-based problem solving, with high-level activity and management. Our team also provides extensive political understanding, experience, and the ability to wield data to create communications initiatives that achieve success across the corporate, commercial, and public affairs spaces.
Our offering also includes College Green Group Professional Development, an expert training service for business leaders, parliamentarians, and their teams, with a focus on governance, strategy, finance, leadership, skills, and coaching.
All Party Parliamentary Groups
All Party Parliamentary Groups allow for cross-party discussions and engagements on certain issues. College Green Group establishes and runs APPGs and works closely with businesses for whom the issues under discussion are relevant.
Balloting
We can supply a range of balloting services for highly complex elections requiring digital, paper, or hybrid ballots, with an in-house team of industry-certified experts overseeing the process to ensure compliance and integrity are always delivered.
Candidate preparation
Becoming elected is a tough challenge and we will seamlessly guide you through the process to be an approved candidate for the major parties and across the world. We have worked directly for a range of different professionals that have reached the pinnacle of their fields to ensure their accomplishments are recognised.
Learn more about:
Consultations
There is no substitute to asking the public to get involved and to understand not only what they want but why they want it. Maybe it is 500 responses for a business improvement district or 5,000 for a planning application. We are here to design and to lead surveys whomever you need almost anywhere in the world.
Content development
Written, image based and video content are some of the best ways to engage customers or voters with your key messages. Tell us your story and we will create the content to help you tell it, and reach those you want to reach.
Crisis management
A crisis can hit at any time, regardless of how ready a business or comms team is. We will equip you with processes and materials that ensure your team is ready, if and when a crisis should arise.
Digital reviews
Production of a detailed digital background check on individuals and their close associates for the purpose of highlighting issues that could draw media attention and reputational damage.
Stakeholder engagement
Creating communications designed to engage potential customers, voters or campaign supporters and donors is second nature to our team. Come to us with your proposition and we will design bespoke, insight-led engagement plans that will grab the attention of those you want to reach.
Focus groups
Our experienced moderators will ensure your focus groups are engaging and insightful. Useful information yielded by the discussions will equip you with detailed feedback and concise next steps.
Investor relations
Engaging with investors can be a mammoth task for a CEO or head of a board. Tell us what you want to achieve and let us manage the messaging, strategy and outreach needed to help achieve your resolutions at general meetings.
Literature
We can develop ongoing campaign literature for Candidates, Charities, and Companies, to be used on websites, mailers, flyers, and brochures.
Media monitoring
Punctual and vetted reports tracking and analysing press and social media conversations relevant to your brand or sector provide vital insight. We’ll deliver detailed reports with high-level analysis to you on a daily, weekly, or monthly basis.
Media training
Going in front of the press can be extremely daunting, even for the most seasoned communications professionals. We will prep you with talking points, pre-prepared answers and deflection techniques to use if needed. We will also conduct mock interviews to help you practice answering the tricky questions.
Reputation audits
It is vital for any business or politically exposed individual to understand how their audiences see them. Our team will create detailed reputation analyses so you can adequately understand public perceptions before creating communications plans.
Reports
Whether it be for campaign materials or messaging, or piece of thought leadership activity, we are experts in developing insight-driven research reports on all kinds of topics.
Research
Good research yields useful insights, to be used in strategy formulation, message development, or the development of engaging content. Tell us what you want to achieve and we will work with expert research partners or employ our own surveying service to conduct the research.
Social media
Effective social media strategy helps brands and campaigns reach large audiences if implemented correctly. Our team will work with you to develop content and outline your tone of voice to ensure your social media delivers.
Speechwriting
Giving speeches is relatively easy, it’s writing them that’s the challenging part. Let our team of writers do the hard work for you, drafting concise, audience-appropriate speeches in an authentic and likable tone of voice.
Surveys
Our experienced data analysts can target specific target audiences to ensure you get results that will help shape thinking within your organisation based on factual evidence.
Training
College Green Group Professional Development facilitates high-level training designed for business leaders and politicians. Our team has been delivering best-in-class professional development for more than a decade and as such our courses are educational and practically applicable.
Websites
Now more than ever before, a website that reflects you / your campaign through the inclusion of engaging content and an enjoyable user experience is a must. Our expert designers and developers will create a website that showcases who you are in the best way possible.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”
Margaret Mead.
Blogs
Three million more Britons will gain the right to vote
The Elections Bill is at committee stage in the House of Commons. It has the potential to have major impacts on voter numbers and the characteristics of the UK electorate, giving 3 million British citizens overseas the right to vote for life. What impact will this have on democracy and the Electoral Commission?
Extinction Rebellion – PR masterclass or car crash of public opinion?
London has witnessed a dramatic fortnight with the return of Extinction Rebellion. The movement has once again divided opinion, and made itself heard, but more importantly are they bringing campaigning into a new era?
Why Facebook advertising should be part of your local campaigning
I am sure many of us have sat in association meetings and been told at least once that we don’t need traditional literature anymore and “everything can be done via social media”. In truth, all forms of media provide a way of communicating with the electorate and all have value if used sensibly at the right time. Social media is no different. So, what is the best way to use it?
How and why you should consider incorporating QR codes into campaign literature
QR codes have been a quirky addition to marketing campaigns for some time, but with near ubiquitous smartphone use, especially amongst those hardest to canvas by traditional methods, they are a tool all campaigns should be using to maximise data capture.
