Communications
Cutting through clutter in today’s noisy media landscape is difficult. It requires carefully crafted narratives and compelling communications. Our experts will help you connect with your audiences.
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Managing messages and media
The people who you want to reach are flooded with messages. To connect with them, you need to stand out. Our PR professionals are skilled at building layered narratives that resonate with specific target audiences, and know which journalists, media, and platforms you need to engage with to be successful.
Helping you to communicate clearly and effectively is a core facet of our proposition. Whether you need to arrest the attention of influential people, persuade them to change their minds, or get them to act – we can help you cut through.
Design, digital and social media
The right content, at the right time, through the right format, to reach the right people can be transformative to your communications effort. Our approach to using digital and social media is one that complements wider campaign goals.
Our design and digital capabilities reach from brand identity and website design and build, through to full social media campaigns. The effort and resources that you put into the internet must yield a return, and our expertise will help you to do just that.
Research and insight
Developing understanding of your stakeholders and target audiences is imperative to connecting meaningfully with them. Knowing what they think and how they feel about your offering gives you a competitive advantage. It’s wise to invest in insights to tailor your proposition, using a range of tools and techniques – from polling to focus groups and in-depth interviews.
When it comes to market research, one-size-fits-all doesn’t cut it. What you really want to know is what position you own in the minds of your audiences. Once you’ve identified that, all of your campaigns will work more effectively. Talk to us about how you can glean insights to deliver sustainable competitive advantage and success.
Crisis communications and reputation management
We are in the business of building reputations, enhancing personal brands, and protecting people from political and media attacks. Are you ready for when the unthinkable happens? Do you have a strategy in place for when your name is maligned in the media? Prevention is better than cure. Let us help you get a plan in place and be on hand to activate it to defend your reputation.
We consult with countries, companies, charities and high net worth individuals to build their brands, enhance their profiles and position themselves appropriately in the minds of their key stakeholders. The greater your brand, the more effective you will be at achieving your goals. Your name cannot be left open to interpretation: you must define yourself.