Becoming a Conservative MP

How to get elected as a Conservative MP

If you want to get elected as a Conservative Member of Parliament, you will first need to show the very best of yourself in the Parliamentary Assessment. This assessment is where people get approved to stand as Conservative candidates. You then need to get selected to fight a specific seat and then you need to get elected.

The College Green Group team can support and guide you along every step of your journey to becoming a Conservative MP. And we can help you flourish when you get there.

For a confidential chat about how we can help you, please call John Moss on 07970 731826, or complete the form at the bottom of this page.

So, you want to be an MP?

Our team will prepare you to make the first step towards becoming an MP. We will conduct a review of your personal life, professional and political history. The goal is to prepare you to present the best version of yourself, throughout the approval process.

We will analyse your personal history, highlighting achievements you may have taken for granted in your personal life, community, or charity work.

We will review your professional CV, identifying relevant experience and highlighting successes that you can use to you present yourself as effectively as possible.

The team at College Green Group were instrumental in preparing me for my selection, campaign, and subsequent election to the target seat. I would highly recommend their advice, expertise and training on all things campaigning.

Theo Clarke MP


We will go through your involvement with the Conservative Party, showcasing the areas where you have delivered for your community or constituency. We will then identify how this has helped prepare you for Westminster.

Finally, we will explore your Conservative values. This will involve a discussion of current news and political matters, to help you become comfortable in setting out your views and justifying them.

To learn more, complete the form at the bottom of this page.

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Your MP application

We will:

  • Prepare you for the questions and challenges you are likely to face as you move through the process
  • Carry out a full digital review to identify any potential risks in your online footprint. We can advise on security measures, and any other risks
  • Work with you to craft the responses that you include in your form to highlight the issues and policies that you are passionate about
  • Hone the wording to demonstrate how you have campaigned or otherwise raised the profile of those issues
  • Draw out the ideological and philosophical underpinnings that demonstrate your commitment to the values which drive the Conservative movement
  • Identify your key personal attributes and how they match those the party is seeking. We can help you to draw on the situations from your personal, professional, and party history which demonstrate the key competencies the Party is looking for in its MPs

To learn more, complete the form at the bottom of this page.

Preparing for your parliamentary assessment sessions

A unique feature of the College Green Group service is our programme approach to preparing you for the parliamentary assessment.

Working with our team, which includes previous parliamentary candidates, association, and area officers, you will cover the key elements of the assessment over an extended period. The aim is to provide you with a deeper understanding of the process and of yourself, and how to put that across in each of the key tasks you will face.

Over four two-hour sessions, we will go through your personal, professional, and party history to draw out of you the key things you need to get across in the assessment. We will focus on preparing you for the first part of the assessment, which includes the 90-minute, core competency interview, and the in-tray exercise. We will help you craft your opening statement and work with you to develop your ability to answer the interview questions to clearly demonstrate the skills and experiences the Conservative Party wants in its MPs.

The next step to parliament

Should you successfully pass this first stage, we will then spend a further two sessions preparing you for the group exercise and the hustings exercises and work through examples of situational judgment tests. We will also review a dry-run developmental psychometric test. 

Before you head off to the Assessment Centre, we will give you a thorough review, including video analysis if you wish, and highlight those areas where further improvement may be required.

Should you be about to take your assessment, or need a more tailored package of support, please call John Moss on 07970 731826 or complete the form at the bottom of this page. 

Getting selected for a parliamentary seat

Once you are on the Approved List, we will schedule regular calls with you to keep improving your performance with a view to you being selected as a candidate for a winnable seat.

We can offer a bespoke Approved Candidate website to highlight your activism and campaigns and link this to refreshed social media accounts.

We will review your seat CV and help you define potential target seats where you have a good prospect of progressing to the selection.

Once you are in the selection process, we can assist you with seat research and advice on the key local issues you need to be aware of.

We can offer a robust Q&A preparation where our team will critique your speech content and presentation and then fire up to 200 questions at you so you can be ready for anything.

And when you are selected for a seat, we can assist with the first 24-48 hours with a prepared media plan to announce your candidacy and kick off your election campaign properly.

Getting elected as an MP

The College Green Group is here to help you win.

We can deliver a complete digital makeover to re-present you as the candidate for your seat, focusing on the campaigns and issues you will be fighting on.

We can help you plan your election campaign, looking at; fundraising, team building and training, community campaigning, and media.

We can create bespoke target audiences for you to canvass, with campaign messaging designed for you to maximise turnout.

We can help you to build email and phone data (in a fully GDPR compliant way) which you can use in the final stages of your campaign.

Establishing yourself in parliament

College Green Group has a record of helping people get elected, but once you are in parliament, we can also help you build your political career.

We can help you craft that all-important maiden speech, help you establish your Westminster office, find constituency office premises, recruit and train your staff and help you work in the areas in which you are interested/expert through All-Party Parliamentary Groups.

And we can set up incumbency campaigns during your time in Parliament and be there to help you win – again – at the next election.

To book a confidential call with one of our team please complete the form below or call John Moss on 07970 731826.

What if parliament is not for you?

Being an MP is not the only elected office you can aspire to. People get elected as Mayors, Assembly Members, Councillors, and Police and Crime Commissioners. There are many other public sector roles where the team at College Green Group can help you present the best possible version of yourself to the world.

Get in touch

To book a confidential call with one of our team please complete the form below or call John Moss on 07970 731826.