College Green Group blog

Keep calm and conference on: College Green Group’s guide to party conferences

With 176 days to go, an already-excited Christopher Herman previews the value in political party conferences.

We are now a mere 176 sleeps away from conference season and, frankly, the excitement at College Green Group is reaching dangerous levels. We’re positively popping at the thought of briefly escaping our SW1 habitat and trekking off to Liverpool, Birmingham and Brighton.

This year’s conference season matters more than ever. Reformers, the Liberal Democrats and the Conservatives are all busy sketching out their policy platforms, while my fellow travellers, the Labour Party, continues its ongoing existential crisis over who they are and what they stand for. In other words it is fertile ground to persuade and influence. This is a crucial moment for industry, and they have the opportunity to put their best foot forward and offer the practical solutions that can help close those policy gaps.

This isn’t just about hosting or attending niche policy‑heavy fringes with legislators while an audience of industry politely pretends to take notes. Conference season is your chance to speak with MPs, peers, advisers and the various gatekeepers who actually make Westminster tick, and to do so in settings far more relaxed than Portcullis House ever allows. 

That might mean a sponsored, boozy reception (Dawn Butler’s legendary Jamaica Party springs to mind), or a freshly roasted coffee grabbed inside the secure zone between panel sessions. Either way, it’s your moment to have constructive, grown‑up conversations about how to make things better.

There are a few golden rules for industry leaders who don’t want to miss the conference train. First… plan. Then… plan again. And when you think you’ve planned enough, add a little more planning for good measure. The simplest way to do all that without sending yourself or your team into a spiral is to get in touch with the College Green Group. We know everyone you could possibly need to know, and we’re rather good at delivering exactly what’s required to make conference season a success for you and your business.

If you’re thinking about attending one or more party conferences and want to know more about College Green Group who we are, what we do, and what we’ll be up to, do get in touch. We’re here to offer a steady guiding hand, whether you’re a seasoned conference veteran or about to experience your very first political conference. We will provide bespoke support to meet your every requirement. 

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