Digital
The world runs on digital. To thrive, organisations must embrace digital as the core of their communication and growth.
At College Green Group, we take a holistic approach – ensuring your content, platforms and advertising work seamlessly to engage audiences and drive measurable impact.
What we can do for you
Content strategy
Our world-class team supports you in planning and developing content, crafting clear messaging and building platform-specific engagement strategies to achieve your objectives.
With global experience across multiple platforms, we ensure your digital output follows best practices, from format and frequency to copy and content optimisation, combining together to boost engagement and extend your reach.
Insights and data
To ensure your messaging truly resonates, we conduct in-depth social listening and digital media monitoring to identify the topics and narratives that engage your target audience.
Taking a deep-dive analysis of your digital landscape will highlight trending conversations, successful messaging and high-performing keywords. This enables us to optimise campaigns, neutralise negative narratives and capitalise on viral opportunities.
Our live alert system will act as an early warning system for crisis moments, allowing us to get ahead of any difficult situations.
Digital ads
Engaging with audiences in the most effective way possible, we deploy digital advertising across social media, digital display (inc. Google), programmatic and native advertising.
Using advanced analytics tools, we can map the interconnected audiences driving online conversations, providing insight and opportunity to influence these online conversations through sophisticated ad targeting, reaching audiences through their most trusted digital touch points.
Web design, SEO & GEO
We can ensure that your websites are at peak efficiency by improving their technical and editorial quality, enhancing your ranking across search engines.
We’re experienced in the cutting-edge world of Generative Engine Optimisation, using techniques to improve your campaigns detection by Large Language Models & AI tools, like Chat GPT. This allows us to reach modern audiences who are conducting their online searches using AI tools.
Social media management
We manage high profile social media accounts across international geographies – scheduling content, stewarding online communities and responding to direct messages.
We’ve managed accounts of Prime Ministers, Presidents, global CEOs and ultra high net-worth individuals, reaching millions with our content.
Influencer marketing
By identifying and engaging with influencers operating within an industry relevant to your campaign, we are able to tap into their existing audience of highly engaged individuals.
We will work with these influencers to help share your message with their audiences, extending the reach and impact of your own channels.